Episode 21: The #1 Mistake Small Businesses Make with AI — And How to Avoid It

AI can feel overwhelming for solopreneurs and small businesses. Some avoid it because it seems too complicated, while others dive in only to end up frustrated. In this episode, I reveal the #1 mistake most small business owners make when adopting AI — and how you can avoid it.

Through a real client story, I’ll show you why focusing on tools first is a trap, and how starting with your business problems will give you real results. You’ll learn a simple 3-step process to integrate AI the right way, without shiny-object syndrome or wasted time.

Timestamps:

• 00:00 – Hook (0–0:50): Why most small businesses say AI feels too complex or doesn’t work.

• 00:50 – Story (0:50–2:20): Client who stacked tools without strategy; solution came from focusing on one workflow.

• 02:20 – The Mistake (2:20–3:30): Jumping into tools first; chasing shiny objects without clear problems.

• 03:30 – How to Do It Right (3:30–5:30): Define the problem, pick one workflow, and use AI where it adds value.

• 05:30 – Best Practices (5:30–6:40): Start with outcomes, add one workflow at a time, personalize outputs, track results.

• 06:40 – Call to Action (6:40–7:20): Identify one bottleneck this week and ask how AI could help.

• 07:20 – Teaser (7:20–7:55): Preview of Episode 4 — using AI to scale customer engagement with a human touch.

What You’ll Learn in This Episode:

• Why most small businesses fail when they first adopt AI.

• The danger of chasing tools without a strategy.

• A 3-step method to introduce AI into your workflow.

• Best practices for using AI to save time and grow consistently.

Action Step:

Pick one bottleneck in your business and write it down. Ask: “How could AI help me fix this?” Start small and focus on solving one problem at a time.

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