Automation has become one of the biggest topics of conversation in business today. And for good reason. But I’ve also noticed something interesting: Sometimes automation makes businesses feel even more chaotic.
As Labor Day approaches, I’ve been reflecting on the relationship many of us have with work. But I also think modern business culture quietly encourages something unhealthy at times: The belief that constant exhaustion is a sign of commitment.
Many businesses put enormous effort into becoming more visible. And visibility certainly matters. But I’ve been reflecting lately on an important distinction that often gets overlooked: Being found is not the same as being chosen.
Many entrepreneurs and small business owners aren't avoiding marketing because they are lazy or resistant. They’re overwhelmed. I think part of the problem is that modern marketing often encourages constant activity instead of strategic clarity.